The logo of Sport Wales is very similar to the controversial Hong Kong’s redesigned city brand. Only the Welsh dragon’s tongue sticks out and Hong Kong has longer ribbons.
It cost 9 million HK dollar to develop the brand. And 1.4 million HK dollar to redesign the brand. The three ribbons were added. Blue ribbon: blue skies (ahem!), green ribbon: sustainable environment, Lion Rock in the red: can-do spirit of Hongkongers.
Fox Yi Hu wrote an article about it in the Sunday Morning Post of April 25, 2010. Fox quotes a spokeswoman of the Hong Kong government about the brand who said that: “If someone wants to use it, they need to apply to Brand Hong Kong. We reserve the right to take action against any unauthorised use.” Read Fox Yi Hu’s article here.
