Product Placements
Some movies have become a series of commercials with a story line. Thanks to the lucrative business of product placements. Transformers (变形金刚) 3 which opened in cinemas in China on July 21, 2011 shows an abundance of Chinese brands:
However, companies that really want to build a great reputation globally and domestically should focus even more on quality programmes, in order to make the quality of their products consistent, and they should be able to guarantee the safety of the complete supply chain, coupled to superior service that informs their customers about quality, the supply chain and the points of sale.