December 11, six Chinese companies: Shanda Entertainment, Netease, Sina, Microsoft China, Kingsoft and Sunchime Cartoon Group have established the China Enterprise Copyright Alliance.
The plan was announced in September during the 2006 International Copyright Forum in Beijing, which was jointly hosted by the World Intellectual Property Organization (WIPO) and the National Copyright Administration (NCA).
The alliance has the following objectives:
- to set up a long-term dialogue mechanism among enterprises, international copyright organizations, governments and media needs to be established;
- to issue appeals to all Chinese enterprises to increase self-owned IPRs and innovative development to strengthen copyright-related industries;
- to appeal to the government for more support in areas like investment and policy as well as research and development;
- to appeal for related industries to develop a firm understanding of the harm of copyright violations cause to all intellectual property.
Read Hu Lishan’s article for Sinopolis here.
