Great victory for the Scotch Whisky Association.
“Scotch Whisky’s registration as a GI in China – recognising Scotch Whisky can only be made in
Scotland – is the culmination of three years of discussions between The Scotch Whisky Association (SWA) and the Chinese Government. The announcement was made today [November 8, 2010] at a Ministerial meeting in Beijing between the Rt Hon Dr Vince Cable MP, the UK Business Secretary, and Mr Zhi Shuping, Minister of China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ).”
Protection is great, but whether it will be enforced is another question. You can say the glass is half full or half empty. Let’s chose for the first option for now. So, congratulations to the Scotch Whisky Association for its stamina, or rather: cheers!
UPDATE: December 12, 2010
China unveiled high-end whisky for 18,000 Renminbi per bottle, read K.J. Kwon’s Reuters article about it here.
