I have written a few times jestingly that companies should be happy when their intellectual property rights are infringed by Chinese companies. Because, if they don’t one cannot easily sue them any longer but one has to compete with them which might be even more difficult. Australian radio and metal-detector manufacturer Codan, is not waiting until the counterfeiters of their product become legit competitors. Codan started to compete with them on price.
Jackson Hewett wrote a great story for the Business Spectator that must wake up companies that are vulnerable for IP infringers. Codan found out that a Chinese company had reversed its patented products and sold them with their logos in Africa. Instead of suing the counterfeiter, Codan focused on making the manufacturing so efficient that it could undercut the price of the counterfeiters. Read Mr Hewett’s article here.