Zhong Yang Yi Tao (CCTV Channel One), means also “central number one sheath”. Li Zhenyong, wanted to make use of this sexual connotation and applied last January to register the name as trademark for condoms.
Interfax China wrote: “An official from CCTV expressed surprise at the application, but whether CCTV will take legal action to oppose the trademark registration is yet to be seen, the newspaper said.“
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